A design firm that creates enduring places


The Coming Soon Series

Writing Black futures into the story of Seattle


The Coming Soon Series

2018 Seattle Design Foundation Grant, The National Science Foundation, and the City of Seattle Arts in Parks program

Sara Zewde, with Azzurra Cox, Aria Goodman, Selina Hunstiger, Daniela Rosner

In the rapidly changing Central District neighborhood of Seattle, signs posted on privately developing lots have become ubiquitous.  The Coming Soon Series is a temporary installation in dialogue with these signs, writing Black futures into the story of Seattle.  Fanstastical renderings of future potential developments, inspired by dialogues with community members and an Afro-Futuristic sensibility, were installed during the summer of 2018 at parks around Seattle's Central District. The satire was enhanced by creating a multitude of partnering companies, each with their own logo, inspired by African and African-American history. The creation of a satirical Black-owned real estate development firm, complete with its own website and social media, allowed the project to be viewable digitally, and provided a platform to connect with a broader range of the community. 

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